In this article, we’re going to talk about user experience website design and how it’s important for any successful business.
A lot comes into play when considering user experience website design. The first thing we’ll talk about is the user being able to find what they’re looking for. When a consumer comes to your website, they have a specific objective in mind. It could be for information, entertainment, or even to buy a product or service. It’s very important that the user is able to easily find what it is they’re looking for… which seaways us into the next topic of user experience website design: website layout.
If your website is designed in such a way that the user is able to navigate from page to page, your clickthrough rate is likely to be much higher. Clickthrough rate is measured by how many times users click to continue to another page, after their initial landing page. The easier your website is to navigate the higher the clickthrough rate.
Speed also plays a big factor on clickthrough rate. If you have a slow website, or even just a page that loads too slow, the user is prone to getting bored, and is more inclined to leave the website out of frustration.
Another very important aspect of user experience website design is keeping your website looking fresh and new, which means constant updates. Refreshing the content on your website will not only help you to get new customers, but it will keep your past customers interested when they come back. If a user enjoys your website, they will eventually come back. But if a previous user comes back, only to find that your site hasn’t been updated and contains the same content that was there on their previous visit, it will discourage them from coming back again and you may lose their business permanently.
There are many aspects of creating a web design that will give a good user experience, but we outlined some of the basics. We hope this information is helpful to you when it comes time to execute your own web page! Contact us if you’re in need of a website design Columbus, Ohio!