Brand

When developing your brand, it is important to consider four elements:

  • What is your market?
  • Who is your audience?
  • Who is your competition?
  • What makes you unique and relevant?

Your brand is your company’s personality, and it must consistently reflect the image you want your customers to see. The brand will shape your company’s image with every customer contact.

CSI will work with your team to address each of the key elements above to help shape and develop an effective brand strategy for your organization. When updating your brand, it is important to consider three elements:

  • Where have you been as a company?
  • Where are you currently?
  • Where do you want to go?

As the new brand image develops and integration begins, it is important that the customers who have been with you along the way come along for the journey. CSI will work with your team to develop an integration strategy that will attract new customers as well as keep your current customers engaged.

Strategic

A marketing plan is like a road map. You may take a different turn along the way, but you know where you are going and how to get there. The development of a strategic marketing plan is a process in which goals and objectives are identified, a budget is set and action strategies and tactics support the goals to yield the desired end result. The marketing plan is a living document.

Once it is developed, it will be continually re-evaluated based on results and changing market conditions. The CSI team will help you develop a strategic marketing plan that will quantifiably measure results by integrating all marketing functions into one cohesive document. Each function can still perform on its own but also effectively contribute to all other aspects of the program. Having a marketing plan will help keep the brand on track, increase results, and maximize budget.

Custom

A website is the most effective and quantifiably measurable marketing tool available, and it is important to team up with a company that understands not only how to build an effective Web presence but also how to market it. Your website is a reflection of your brand online, and it must consistently mirror your offline program.

CSI will work with your team to develop/assess your brand principles, identify specific online goals and objectives, analyze the competitive environment and identify current offline efforts and points of contact. Our design team will then take the wheel and develop an effective online presence for your company, products and services.

We look at a website like a fingerprint. Each one is unique and a distinct reflection of the identity they represent. We take every aspect of the marketing function very seriously. The Website, however, is one in which we take extra care as it is your image, your voice and your personality on the Web.

It is said that you never get a second chance to make a first impression. Let’s make it great! Check out our website portfolio to see what we’ve accomplished for other companies!

Logo

A logo is a graphic representation of a brand. It communicates who a company, product or service is visually. It reinforces values in tone, style and color. Consider your logo your brand calling card. The value of a good consistent design strategy is immeasurable. CSI will work with your team to assess any current pieces or ideas and shape them into effectively designed elements. Some of the graphic design services we offer include:

  • Logo
  • Custom Web development
  • Brand identity – business cards, letterhead, etc.
  • Collateral – Signage
  • Advertising
  • Sales materials

Integrated

The Web has not only changed how we communicate and do business, it has also changed how we market. Digital marketing has many benefits. It is a relatively low cost, it has a much larger reach and it is quantifiably measurable. You know when, if and how it is working.

The keys to any successful marketing program are consistency and results. Integrating online marketing programs with offline efforts will increase recall, motivation to action and brand awareness. CSI will work with your team to assess current offline efforts and develop an integrated digital marketing strategy that utilizes multiple components to meet your objectives.

Collateral

Collateral and marketing support pieces should be consistent with all other marketing elements and reflect a brand’s image in tone, color, graphics and message. Some examples of collateral pieces that can be created for both print and digital application include:

  • Letterhead
  • Business cards
  • PowerPoint slide templates
  • One sheet template designs for reports and sales sheets
  • Email templates
  • Newsletter templates

In addition, CSI can help you produce and implement:

  • Direct mail campaigns
  • Photo Shoots
  • Radio spots
  • Television spots
  • Print advertising
  • In-store signage
  • POP
  • Media kits/ad packages
  • Sponsorship sales kits

With more than 20 years experience in branding, sales, marketing, website development, graphic design, public relations and customer service for both domestic and international companies in a variety of industries, we can help you develop a comprehensive integrated marketing campaign.

Public

The effectiveness of public relations measures far beyond paid media in terms of credibility. CSI understands how to effectively work with the media to generate awareness and influence public perception of a brand. All public relations plans include a timeline and implementation schedule. Promotions are unique quantifiably measurable ways to drive traffic and offer additional exposure and value for the brand and any partners/sponsors who may participate. Examples of effective promotions include:

  • Contests
  • Sweepstakes
  • Giveaways
  • Register to Win
  • Special events
  • Polls
  • Loyalty programs
  • Photo Galleries
  • Participation programs

Promotions can be particularly effective for use in social media. CSI will work with your team to discuss PR and promotional opportunities and how to best meet your objectives.