When developing your brand, it is important to consider four elements:
- What is your market?
- Who is your audience?
- Who is your competition?
- What makes you unique and relevant?
Your brand is your company’s personality, and it must consistently reflect the image you want your customers to see. The brand will shape your company’s image with every customer contact.
CSI will work with your team to address each of the key elements above to help shape and develop an effective brand strategy for your organization. When updating your brand, it is important to consider three elements:
- Where have you been as a company?
- Where are you currently?
- Where do you want to go?
As the new brand image develops and integration begins, it is important that the customers who have been with you along the way come along for the journey. CSI will work with your team to develop an integration strategy that will attract new customers as well as keep your current customers engaged.